returning momentarily to the subject of things
women don't get nearly as pissed-off over as they should, let's talk about
kenneth cole's fall advert campaign for a bit. now, don't get me wrong, i've
always kinda liked kenneth cole's adverts. they're funny, ironic, catch your
attention and hold it. and this newest spread i just saw in the ny times is
definitely all that and more. unfortunately, it's the "more" that
spurred me to inflict upon mr cole and his cohorts the wrath of cain.
so what got me this time? let's just say it was a
bit more irony than i think the public is suited to handle. either that, or mr
cole's band of merry ad execs is slipping big-time in the intelligence
department. LOOK...
RE : new advertising spread regards,
another great message from the mind of kenneth
cole.
that's exactly what i was thinking as i looked
over the insert in the 9 september sunday new york times – great message AND
great delivery. nothing has quite the impact of cutting irony, and i quite
honestly can not think of anything more ironic than a picture of two
emacieated, concentration-camp-type young ladies, one holding a shopping bag
emblazoned with a commentary bemoaning the widespread practise of dieting in
the united states.
well done!
i do, however, have one concern regardng this
advert. i see the intricate ironic humour in it, but exactly how many members
of the general public do you thihk will? i fear that to your average reader,
just perusing the paper, it will simply appear that you are whining quite
mindlessly about a phenomenon you may not have single-handedly created, but
have likewise done nothing to remedy. i mean, really, has anyone ever seen a
kenneth cole advert featuring even a NORMAL, let alone a full-figured model? i
know I sure haven't. perhaps the winter spread will include some binge/purge
shots then? after all, if you're going to condemn dieting, the least you could
do is offer an alternative.
cain the magnificentand here's what THEY had to say for themselves...